I'm Michele Koch
Marketing & Communications Executive
- E-mail sinisikoch@gmail.com
- Location Atlanta, GA
- Myers Briggs ENFJ
Hello! I’m Michele Koch (pronounced Cook). I’m glad you’re here and reading this!
I am a marketer with 20 years of experience working with both best-in-class and emerging brands. I have a passion for brand storytelling, strategic partnerships and multichannel campaigns that improve customer experience, increase audience share, revenue and ROI. I have broad experience in leading all aspects of the marketing matrix – strategy, digital and social media, content development, PR, communications and agency management. Looking forward to connecting with you.
Please leave me a note and say hello.
Professional Skills
Strategy
Planning & Execution
Building a marketing strategy begins with understanding the customer. Working collaboratively with internal and external stake holders I have built marketing plans from concept through launch and optimization.
Storytelling
Communications
Creating authentic communications relevant to the audience is a passion of mine. I have experience developing corporate, and C-level personal brand communications targeting B2B, B2C and employee audiences.
Customer Journeys
Segmentation & Automation
Combining key data points with strong creative I have created personalized emails, ads and mailers that increase engagement and sales. I have experience in audience segmentation and email automation tools.
Partnerships
Co-branding
Strategic partnerships build brand awareness, add value to customers and drive sales. I have experience in all stages of the partnership life cycle from conception, pitch/bidding, negotiations, launch and management.
Content Development
Messaging & Amplification
A content strategy can create brand awareness, boost site traffic, increase conversions and build an influencer's reputation. I have hands on experience in designing content workflows that pair strong creative assets with the right tools and channels.
PR
Thought Leadership
Shaping and building brand credibility through objective media sources can complement paid efforts. I have experience in boosting SEO through increased earned media. I also have experience in crisis PR management.
Work Experience
Vice President Marketing
Responsible for developing and executing the organization’s marketing strategy to build brand affinity, increase customer loyalty, target new markets and establish brand values to achieve business goals. Lead and rally efforts across B2B and B2C departments: PR, Communications, Email Automation, Social and Strategic Partnerships to create clear vision for brand success.
• Report to C-level, lead and mentor internal team, external agencies and act as a catalyst influencing multiple cross functional project teams
• Design and optimize customer lifecycle marketing via multichannel touchpoints increasing renewals by 30%
• Design and optimize partner lifecycle marketing via email automation increasing engagement and sales volume by 20% YOY
• Negotiated, won and launched $14M competitive bid with Entrepreneur Media, Inc. increasing website traffic by 50% and increasing lead flow by 300%
• Lead PR efforts driving an increase in positive media placements by 45% YOY and also led crisis management
• Design content strategy driving brand awareness across social platforms targeting customers and partners
• Brand steward, ensuring brand values are reflected in all touchpoints (website, collateral, content, SEM/advertising)
• Drive internal culture shift via values leadership, develop executive internal communications and lead town hall meetings
Director Account Service
Functioned as a client-facing business leader and project manager for several key clients. From strategic planning through execution, led several multichannel initiatives that drove client’s new product/service and program launches.
• Managed Showtime and Discovery Networks accounts representing over $1M in annual revenue
• Achieved 100% YOY increase in business from the Showtime Networks account
• Collaborated with tech teams to ensure proper prioritization of digital content, UX, and reporting
Director Affiliate Marketing
Served in an integral leadership capacity driving distribution and added value marketing to and through distributors. Established strategic partnerships with Martha Stewart Living Omni Media and Hallmark Cards to capitalize on opportunities to increase distribution and brand awareness.
• Established strategic partnerships with Martha Stewart Living Omni Media and Hallmark Cards to capitalize on opportunities to increase distribution and brand awareness.
• Instrumental in growing Hallmark Movie Channel’s reach by 20M households in under three years
• Ranked #1 by Beta Research Corp. for the highest percentage of clients recalling sales materials and trade ads
• Generated over 89,000 Facebook likes through a like-gated Holiday Facebook Sweepstakes
Director Affiliate Marketing
(Formerly Gospel Music Channel) Directed all marketing activities across the entire distribution channel for this emerging cable network, including strategy development, strategic marketing, agency relationship management, and distribution expansion.
• Developed a cause marketing program “National Gospel Heritage Month” and negotiated a strategic partnership with House of Blues to leverage to drive awareness contributing to 2X affiliate distribution with no incremental marketing spend
• Conceived and implemented company’s first tent pole promotional effort across 35 markets, generating over $1M in media value and succeeded in doubling website traffic
Director Affiliate Marketing
Headed all strategic marketing activities for the distribution and national advertising sales revenue streams.
• Architected a national, multichannel promotion for the French Open tennis tournament
• Significantly increased cable/satellite distribution through effective sales collateral and campaign strategies
Director Affiliate Sales
Responsible for distribution expansion, promotions and local ad sales for a seven state southeast
region for E! Entertainment Television and the Style Network.
Education
Notable Partnerships
References
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Michele is a powerful brander who develops a laser focused strategy and then works to ensure it is keenly executed. Her understanding of the marketplace is always ahead of the business; her client partners regard her highly as a consultant and her colleagues regard her highly as a marketing leader. Both display a rare gift of vision.
Janice Moore VICE PRESIDENT MARKETING - BRAVO and IFC -
Michele is a genuine and proven leader, passionate about marketing strategy and optimistic in the face of challenges. I worked closely with Michele while at CAN Capital and was often inspired by her work ethic and positive attitude. She is an effective communicator and, while driven to deliver results, doesn't lose sight of the needs of her team and employees that report to her. I enjoyed working with Michele and look forward to her future accomplishments.
Ian Lundahl DIRECTOR SARD VERBINNIN & CO -
I worked alongside Michele for nearly a year at CAN Capital. In that time, I saw firsthand her passion and drive. Michele not only excels at core elements of her Brand and Partner Marketing role, but she also embraces new challenges and responsibilities. That's one of the things that's so remarkable about Michele. This rare mix of productivity and ambition sets a great example for the rest of the team. Michele is a very strategic thinker, with great ideas. She is adept at managing people and projects; she’s someone that gets things done.
Madeline McIntyre MARKETING MANAGER SAMSUNG -
Michele is a passionate and dedicated leader who has led the Brand team to new heights at CAN Capital. Under her leadership, she has established a strong social media presence, successfully launched several creative campaigns, secured a major partnership and so much more. Her perpetual optimism and desire to push the envelope continue to drive the brand forward and to keep us all excited for what she will dream up next.
Lisa Howard MANAGER PRODUCT MARKETING CAN CAPITAL -
I had the pleasure to work with Michele while at Tennis Channel and was very impressed with Michele's sharp analytical marketing mind and her ability to manage and execute a complex marketing campaign to help drive distribution for Tennis Channel. Michele is a rare talent who understands that marketing is an extension of sales and can develop concepts that utilize multiple resources while keeping strict budgetary oversight.
Eric Turpin VICE PRESIDENT TENNIS CHANNEL
Awards and Achievements
2009 WICT RISING STAR AWARD
Founded in 1979, and more than 10,000 members strong, Women in Cable Telecommunications (WICT) is the largest and oldest professional association serving women in cable media.
The Rising Star Award for Emerging Leaders recognizes a man or woman who shows
potential to be an influential leader within their organization and the cable telecommunications
industry. This award is presented to an individual who has established competency and success
in their area of expertise and is moving into formal or informal leadership roles. This award is
presented to director or manager level.
2018 NYC MARATHON
The New York City Marathon is an annual marathon (42.195 km or 26.219 mi) that courses through the five boroughs of New York City. It is the largest marathon in the world, with 52,812 finishers in 2018 and 98,247 applicants for the 2017 race.
I can honestly say all the clichés and parallels between marathons, careers and life in general are true. It’s not easy, it takes commitment, perseverance and I would say, equal parts grit and passion. Having a plan and being prepared, pacing yourself, and running your own race are (from my experience) the keys to success.
Contact Me
Would love to hear from you.
- E-mail sinisikoch@gmail.com